I love creating holistic experiences. The most rewarding part of being a designer is creating meaningful experiences through collaboration, design process, and attention to detail. Creating brands like ASTRO Gaming has pushed my creative thinking, brand execution, and management skills. Now working with Critical Mass (at Apple) really has been a blessing to hone my design skills, work with super talented people, and create amazing web and app experiences for product launches.
I am a gamer, cook, potter, sneakerhead and look to inspire and be inspired. Influenced by my father to work hard, embracing sneaker culture to be more bold, and actively gaming with visually stunning interfaces has all influenced my career as a designer. I hope to continue to grow and use my skills to continue to create amazing brand experiences.
I'm generally an optimistic and happy person and bring that to my work. I aim to please my collaborators by marrying beautiful and thoughtful design with brand strategy and data.
My design process is thorough, collaborative and can start with mood boards or sketches, evolving to concepts and ending with lots of refinement plus attention to detail with constant alignment along the way.
November 2021 - Current
CRITICAL MASS at APPLE
Designing and leading Web Experiences for product launches such as PDPs, App Pages, Buying Flows, Demand Creation Assets, and Website Banners. Responsible for detailed orientated deliverables and collaborating with different disciplines and teams to launch products. Contributing to beautiful experiences is a dream come true with such a renowned brand like Apple. Worked on recent releases such as the MacBook Pro lineup, Mac Studio, and Studio Display.
January 2020 - Current
Leading a small design team for a startup dedicated to creating tools and apps to help the card collecting industry. We use data and image recognition to solve the problem of manually searching for data points in the card collecting community. We create impactful experiences with a small team. Our focus is providing useable, inclusive and thoughtful resources for our users around a human centric philosophy.
Head of Digital Design
October 2018 - November 2021
ASTRO GAMING / LOGITECH
Lead designer and Art Director on all brand experiences, managed and lead a small and powerful group of designers to tackle any design project. I am a big collaborator with cross functional groups and I oversee and design projects from conceptualization to going live / being on shelves. Projects include ideation on a campaign, to graphics on products, packaging, launch assets, software, and web experiences. I elevate the designers, communicate cross functionally, marry beautiful creative with brand strategy and align with key stakeholders.
Graphic Design Manager
ASTRO GAMING / SKULLCANDY
In charge of evolving the ASTRO Brand forward and enforcing brand rules and aesthetics. With Skullcandy the biggest initiative was to go to retail, and I lead and executed the packaging system.
ASTRO STUDIOS / ASTRO GAMING
Born out of an industrial firm (ASTRO Studios), I joined ASTRO Gaming with sister company ASTRO Studios creating and pushing the ASTRO Gaming Brand.
June 2009 - Sept 2010
Acted as creative director and lead designer for a Facebook gaming company. We were the top 3 Facebook publishers in terms of unique visitors. I helped designed branding and UI for various games from Farm Sims to side scrolling adventures or quizzes.
Graphic Design Intern
October 2006 - July 2008
LVL Studios was a great internship and learning experience at a big web firm. I observed big projects with Apple and HP. I particularly helped conceptualize early solutions, and designed a lot of collateral and internal branding.